Creating A Minimal Viable Product

• Choose one problem or pain point to focus on
• Solve the problem with your product, but don’t provide every solution
• Get something out the door as fast as possible.  Focus on getting in front of your audience quickly not on design or a feature rich product
• If you are thinking of creating an info product to teach, then start with an ebook, video, or audio.

You have two goals here

1. Finding the correct audience
2. Validating there is a need or want by getting paying customers or at least sign-ups. (Sign-ups don’t validate you will have buyers, but give you a group to converse with and move toward validating with purchases.)

Ebook

• Open Office or Microsoft Word
• Export as a pdf
• Cover can be just the title typeset

Video

• $15 – $35 microphone
• camstudio – open source screencast
• phone video recording
• camera video recording
• web cam

Audio

• $15 – $35 microphone
• audacity

File storage for download

• Your own web server
• Amazon S3
• Ejunkie

Payment, Shopping Carts, Buttons

• Paypal
• Ejunkie

Email Signup

• Feedburner
• Mailchimp
• Aweber
• Others