- Choose one problem or pain point to focus on
- Solve the problem with your product, but don’t provide every solution
- Get something out the door as fast as possible. Focus on getting in front of your audience quickly not on design or a feature rich product
- If you are thinking of creating an info product to teach, then start with an ebook, video, or audio.
You have two goals here
- Finding the correct audience
- Validating there is a need or want by getting paying customers or at least sign-ups. (Sign-ups don’t validate you will have buyers, but give you a group to converse with and move toward validating with purchases.)
Ebook
- Open Office or Microsoft Word
- Export as a pdf
- Cover can be just the title typeset
Video
- $15 – $35 microphone
- camstudio – open source screencast
- phone video recording
- camera video recording
- web cam
Audio
- $15 – $35 microphone
- audacity
File storage for download
- Your own web server
- Amazon S3
- Ejunkie
Payment, Shopping Carts, Buttons
- Paypal
- Ejunkie
Email Signup
- Feedburner
- Mailchimp
- Aweber
- Others
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