Look! There are many different ways to make landing pages. Some of them are harder than others. The bigger question is...
Sure, I know you probably would try to manipulate the code...just to give it a shot...because your not afraid...But, ain't know body got time for that. You have other important things to be doing to make your business grow.
When you have an extra 30 minutes outside of your busy schedule...You don't want to be fiddling with trying to upload some template...Trying to figure out how to link everything to your Wordpress site.
You jump in there and put out a blog post or page quickly and easily. You landing page should be just as quick and easy.
I can show you how to make a landing page from scratch. I can even show you how to manipulate the Wordpress' code to get a landing page to show up.
But I'm not going to do that. You know why? Because I'm not going to waste your time or my time messing with that. You need to be working on your traffic and lead conversions. They are going to demand way more of your time and energy than landing pages...and rightfully so.
If anyone of these components is missing you will fail...or at least you will struggle more than you should.
But...you can spend a lot less time on landing pages...than on the other traffic generation and lead conversions.
Matter of fact, you have to divide your time with much of it going to traffic and lead conversions to make it all work.
Let's analyze each one
First, you have to realize (I know you know this...I'm just stating the obvious), there are a lot of wannabe web developers out there.
Even if we forget about the ones that don't have your best interest in mind and only focus on the ones who mean to do well for you...there are still more that really don't know what they are doing.
Sure, they can put something together...But...how long will it take them... will they be able to navigate all of the technical nuances that Wordpress, your database, and the coding require.
And then, how long will it take you to find someone that is proficient (or that you hope is proficient). I mean, how many hours do you think you will spend looking for the right developer...one...three...six...twenty.
If you are spending all of that time looking for a developer, then you are not doing the other two tasks that really require your time.
Yeah, they showed you a bunch of work they previously did...but can you be confident your landing page is going to come out looking like you want it.
And what if it doesn't come out how you like it?
Are they going to charge you more? If you decide it just isn't working...are they going to give you your money back?
The starting rate to do a single landing page is $100...and it goes up from there...into the 1000's of dollars.
You also have to pay to have someone put it on your site and make sure it is working.
Needless to say, I don't recommend having a developer build you a landing page...unless you have a big budget for that and are will to spend the time that is necessary to find a developer that is going to get it right.
There is software you can use to make a landing page...like Microsoft Word or Open Office. Many of these software will allow you to export your creation into a html page.
You generally don't get a page that looks like what you created in the software. The software is trying to guess how the page should look in a web browser.
Also, the code that is generated is eextremely bulky...slowing the page when it loads on your prospects computer.
Then, you are still stuck having to put the page on your website and making it work with your Wordpress site.
A well designed Wordpress plugin will seamlessly integrate with your current system...All you have to do is upload it and activate it. You never have to see any of the code or go through any hoops to install the files.
A landing page plugin will allow you to work in Wordpress' native environment. It is just like creating a page or post.
Hi Jeff,Thanks for this- I really appreciate it. Your support here has been amazing.
Among some of my friends, I"m kind of "techie," but I know better!
Have a great day,Suz.
If you keep waiting, you will continue going in a circle of indecision.
You want to see your business grow...Landing pages are key to bringing you success.
You don't have time to wait any longer...You want it now, so get it.
The internet is moving fast and will leave anyone who doesn't jump on board...I know you will dominate it.
many thanks for this very comprehensive explanation. Now I think I got it.
Will give it a try and if you like, keep you informed about any findings and issues.
By the way: your support is just great. Very fast and always to the point