You should have at least one email subscribe form on every page. This is a good start to building your list. The problem is, many of your visitors may not pay attention to the form you have.
I’ve read some site owners say they have one email form in the right sidebar and they do really well with getting visitors to subscribe using that form. But, I can tell you from experience, placing the signup form on the top right sidebar doesn’t always produce the best results. Have you experienced dismal results with the general form on the right sidebar?
The truth is, there are multiple place that you should place your email opt-in forms to maximize the full potential of visitors signing up. If you look some of the sites that are growing their list by phenomenal rates, you will see they are using a variety of form placements to capture as many subscribers as possible.
One such blog is thinktraffic.net. Corbert Barr has been running thinktraffic.net for a number of years. For several years he ran his site with fairly good conversions on his email list, but he knew that the conversions could be improved. He decided to redesign his site and in doing so, one of the main things he focused on was the email form placement. By strategically placing forms on his site and testing the results, he was able to increase his conversions.
You really have to test to see what will work well on your site. You may find that moving your form to the end of the post works better than having it in the sidebar. You may also find that having multiple placements gets more people to subscribe.
I have found that two to three signup forms works the best on my blog post. I usually place one in the sidebar, one at the end of the post, and sometimes, one in the header or in the middle of the post.
Depending on your audience, you may find that having three forms is too aggressive and causes your conversions to go down. It goes all back to testing.
For a long time I would manually place forms on my sites. This would require me to copy and paste my forms in various places. It also meant I had to hunt down each of the forms when I wanted to make changes. It was a headache at times.
Now I use a WordPress Plugin to manage my email subscribe forms. The plugin is called Optinskin. Have you heard of it?
Usually when I get fed up enough with a problem, I will write my own plugin and share it. But when I saw how well put together Optinskin is and how it could help solve the problem of placing and testing multiple email subscribe form in many places on a WordPress site, well, I jumped on it. Let me show you how powerful it is.